THE CHALLENGE

Shoppers are skipping to their perceived favorites and being interrupted on their path to purchase by competing brands.

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THE SOLUTION

Create a high impact shopper display solution that warrants our spot at the big table and instantly sparks a connection with our target shoppers.

We proposed a 360° shoppable experience - three walls of the display hold shelves of product and the fourth wall reserved for showcasing a gallery of Bulleit elements. The intent was for this wall to be modular and customizable for each quarter and depending on the account.

Alternate design solutions

Neon inspired Bulleit bottle shape cut out of paneled wood wall.

Dump bin format with large branded Bulleit metal tacker.

Bulleit destination display inspired by the makers workshop space.

Inspired by the Bulleit bottle, showcasing different facets through a mosaic.